Now since you decided the structure of your website, and your text content, it’s time to decide your website colors. Website colors are just as important as designing your site and choosing text and image content. Below are a few images of the free website templates we have available to download; each site design and color scheme influences different moods and emotional responses by visitors. Website color scheme has been proven to stimulate appetites, provide energetic moods, and (most importantly for businesses) create an atmosphere of comfort and willingness to purchase an offered product.
Common Colors and the Affects
Red is one of the most powerful and attention-getting colors. It has the ability to raise blood pressure (positively) and cause perspiration. Red reflects energy and can motivate an individual to take action. Depending on the sentence content, it can also symbolize warnings, violence, and aggression.
Pink is romantic, calming and feminine.
Orange is a vibrant color associated with autumn and Halloween (especially when depicted with black). Orange has been known to stimulate the appetite. It can also symbolize health.
Yellow represents sunshine and warmth. It can signify hope, light and energy. Due to yellow’s brightness, it is not often used with website backgrounds nor text color. Yellow is normally included within images and banner advertisements.
Green signifies health and growth (vegetation) and wealth (money). For business sites (such as the Black Business Bureau) green represents confidence and assuring of any offered product.
Blue is one of the most soothing colors and is associated with the sky and the sea. It is considered to be a "safe" color and signifies intelligence, reassurance, and trust. Blue has also been known to be an appetite suppressant (good for restaurants to know!).
Purple symbolizes creativity. Purple is spiritual and mysterious. Deep purple is associated with royalty and richness while lavender is associated with romance.
Black can represent power, elegance, and sophistication, but sometimes in western cultures it can represent death, anger and sadness.
White
White represents cleanliness and purity in western culture, but it represents death in Eastern cultures. With websites, white provides an emotionless feeling. Usually sites with a lot of information will use white to give their information content more attention. Most websites will usually mix white with other colors to offset the dullness that white presents.
Grey is the combination of black and white. It is a conservative color. Grey can symbolize security, maturity and reliability, but it can also signify gloominess and sadness.
We like to classify brown as a "special" color. Brown represents credibility and stability; an earth color.
Colors All Around Us
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